FOUR LOKO - STD KIT

2021

four loko - std kit

If 2020 taught us anything, it’s that “getting tested” should be quick, easy and normalized. Paired with the data that people were generally still f*$king during the “quar”, we came up with the Four Loko STDkit.

In cooperation with an actual STD kit service, MyLabBox, the Four Loko STDkit is all about “getting back out there…safely”.

There’s not much more to say about it. Four Loko again dunked on everyone. Get used to it.

“The malt liquor brand worked with agency ZADDY on the campaign, using some of the best stock photos and VFX money or dogecoin can buy. The result is a Photoshop dream. Slap Four Loko across what appears to be your usual at-home STD Kit, and you’ve got brand synergy, baby. What’s next, Cheetos pregnancy tests? Sriracha Trojans? Sanka menstrual cups? Who knows! It’s a wild world out there right now, and brands want in.

What’s critical here is that we normalize testing, safe sex, and most importantly, Four Loko.” - PRINT MAGAZINE