creative development & special projects.
WE BUILD AND AMPLIFY BRANDS.
WE BUILD AND AMPLIFY BRANDS.
ZADDY is a Creative Development and Special Projects company, focusing in the ideation and execution of non-traditional ideas in very traditional spaces.
Started in 2013 in NYC, ZADDY has strong roots in music and entertainment, connecting brands and talent to provocative campaigns and ephemeral experiences, while memorializing collaborations by creating captivating content.
Founded by Alexander Ferzan, ZADDY maintains creative integrity, while delivering real, measurable results to brands and celebrities. Selectiveness is a luxury in the world of commercial marketing, however it affords the ability to focus on true talent, inspiring clientele, innovative ideas and quality output.
As a co-founder of BABE Wines (an Anheuser-Busch acquisition), Ferzan rallied all creative and industry resources to achieve awareness and familiarity for Babe’s suite of ground breaking products. Seeing the field, managing relationships and identifying key barriers of entry are integral aspects of ZADDY’s approach to awareness.
Our best work is done for brands that want to challenge the status quo through inventive and edgy ideas, with honest interest in cutting-edge marketing that drives conversation.
Our Art Department develops everything from logos and lockups, to full fledged brand bibles, so all the day to day needs of any graphic workflow.
We write, produce and direct photoshoots, videoshoots and mixed media productions for everything from commercials, to social media, to event coverage and press worthy stunts.
OUR CLIENTS
Otherwise known as “Chainmail”, our virally-minded product department handles end to end execution of merchandise, swag and gifting campaigns, from creative development to shipping.
