arizona - house parteas

2020

arizona - house partea concert series

All the brands and talent we work with hit the drawing board once COVID-19 shut down the party. It was a mad scramble to leverage existing tools married with some new creative and come up with cutting content that entertained people, while serving the evergreen purpose of overall awareness and maybe even boosting some sales.

AriZona Iced Tea had an interesting perspective, as their product was selling very well during the quarantine. We suggested they provide musicians that were burgeoning right before the pandemic with the opportunity to continue their trajectory by accessing AriZona’s core cult fanbase online in what we called, “House Parteas”.

AriZona House Parteas are Instagram Live streams hosted by up and coming artists on the @drinkarizona Instagram account. Fans can enjoy taste maker performances, answer questions for free prizes, and later on head to Spotify to hear play lists built specifically for quarantining, featuring our favorite House Partea artists.