The American Meme, while originally pitched to us as something very different, captured The Fat Jewish and Paris Hilton’s rise to fame, as witnessed by the internet. The Fat Jewish’s features in the film are mostly interview based, however we wanted to illustrate the power of media manipulation within the film, as it’s a cornerstone of what we do.
Bottle Service was developed as an absolutely ridiculous engine by which we could totally fool the press into covering something that was obviously not real. Bottle Service is clothing specifically designed for baby DJ’s. Taking this live to Paris and Jew’s 20+ million followers, we announced the collaboration and immediately, press followed suit.