moxy - bedtime stories
Launching a brand new hotel chain is a gargantuan task, so when it comes down to coordinating marketing assets, things can get overlooked. In the case of Bedtime Stories, MOXY was interested in making in-room content, but they hadn’t yet realized how far that content could be stretched.
MOXY’s goals were to elevate the profile of the brand within the celebrity and influencer community using CCTV media. However, in producing this content we made it clear that it’d be equally as useful for social media and digital advertising usage. We came up with a media plan for Bedtime Stories, a 10 part animated content series done by a really cool motion artist @mydaywithleo, featuring celebs and influencers alike, launched across all socials, digital advertising, influencer social media accounts and on CCTV in the hotels. We stretched the budget for in-room content across 4 different marketing verticals and produced an intimate story telling series with some of today’s coolest talent.