Can you name a more iconic duo? We can’t.
Madonna is pretty lit, which we realize is a wild thing to say. When she expressed interest in promoting her MDNA skincare line, we jumped at the opportunity to write a concept that would incorporate our brand and our humor, while empowering the Queen of Pop and boosting the already amazing profile of her new skin care line.
One of the main narratives of Swish Beverages is to tow the line between high and low, or “Trashspirational” as The Fat Jewish calls it. In this set up we propose the differences in using Rose Mist Spray as a refreshing, age defying agent, versus a bottle of White Girl Rosé…which we all know ages you quickly.
This video went on to win a Webby, pave the way for a second ad, and The Fat Jewish and Madonna are still close friends.