mad decent block party - bud light
For the 2015 Mad Decent Block Party, VICE signed on an agency of record, selling sponsorships and activations to Bud Light as the main alcohol partner. Having already been representing Mad Decent, Mad Decent Boat Party and Mad Decent Block Party, ZADDY was brought in to best capture Mad Decent’s brand identity in what would be a revolutionary moment for consumer products.
Representing Mad Decent Block Party in the Bud Light partnership collaboration was a massive undertaking. Starting with creative, we were tasked with designing the first on demand shrink wrapped cans in the history of the industry. The designs respectively correlated to all 26 markets of the Mad Decent Block Party tour.
We also advised on all on site integrations, co-creating the activations that exposed Bud Light to over 100,000 music fans over the summer of 2015.