four loko - viceland commercial
Taking non-traditional brands into traditional spaces is one of the most powerful tools for advertising. Cookie cutter brands fight every day to get the attention of the internet, while brands like Four Loko do it in their sleep. Making a statement in the commercial space is easy when you have an antagonistic history…people inherently rubberneck.
Four Loko was interested in doing some TV advertising and ZADDY’s relationship with Vice/Viceland is strong, so where better to get the biggest bang for our buck? Written internally, this concept plays on the juxtaposition of Four Loko served as a premium beverage, which is actually the case in some international markets like Hong Kong. Produced by Vice and aired on Viceland, this commercial was Four Loko’s big swing of 2017.