four loko - hi def nights
In the 4th year of the Four Loko IRL tour, we knew we needed to spice things up a bit. The Fat Jewish had been a huge ambassador and things had gone amazingly, but it was time to give the fans something new. When Mexico City was brought up as an important cornerstone for the tour, we knew we had to bring in an artist with cult international appeal to make the best first impressional possible.
Flosstradamus was a perfect fit. Not only was the image and sound highly recognizable (and lit), but Flosstradamus had never really given Mexico City the attention they deserved. It was important to create a 360º experience for the collaboration, so we even released a limited edition flavor called HI DEF to celebrate the relationship. 10,000 RSVP’s later and a line that stretched 8 blocks, Four Loko Hi Def Nights Mexico City was a perfect cherry on the top of a “sold out” tour.