four loko - complexcon 2017
For a few years in a row, we deemed collaborations top priority for Four Loko. It was important to get a cosign from the coolest brands in the entertainment space in order to elevate the overall profile of Four Loko and keep the brand name in the conversation amongst upcoming talent. In 2017, we aligned the brand with Fool’s Gold Record.
Coming back to ComplexCon after the antics of 2016 was not an easy task, we had to make a statement. The partnership with Fool’s Gold was just that. Centered around a 40 foot viewing tower in the middle of the convention center, we hosted performances, raffles, celebrity appearances and tastings. We were the place to be.