We’ve always maintained close proximity to marketing around women. Our overall messaging around body positivity and self-celebration has drawn in a highly female leaning audience. When a brand like Footlocker wants to promote their women’s retail launch, it’s just natural for them to approach us to help get the word out.
Six.02 knew they wanted to work with The Fat Jewish on their launch, however we were confident that bringing in a female sports figure with a strong online fan base would amplify the messaging, as The Fat Jewish is funny and charismatic - but fit he is not.
Anastasia Ashley came on to support the script we wrote and it ended up being a great piece of media that Six.02 used for years.