babe - rosé drone delivery
Fake news is something the founders of Swish Beverages have always used a communication tool, informing the easily manipulated media to blindly report on stories that are most likely fabricated. Babe Rosé Drone Delivery was a tactic we used to cut through the noise of all the rosé companies that were chomping at our heels, putting Babe on a pedestal as not only innovative, but rich enough to afford the same technology Amazon.com was developing.
Shot in NYC and East Hampton, the drone delivery video was written and produced completely in house. It would garner legitimate press coverage from outlets like The Sun and Daily Mail, as an “unbelievable convenience”, and “rosé on demand”.