babe - daydreamer ad
As a co-foudner of Swish Beverages, Alex Ferzan (owner of ZADDY) is tasked with solving for two main issues when making promotional content for BABE; do it great and do it cheap. This concept, “Daydreamer”, was loosely ideated by The Fat Jewish. The goal was to create an ad that was highly relatable and as we all desperately awaited summer ‘18, we couldn’t think of a better example of summer fever than a really attractive person chugging ice cold wine with bubbles in a Mercedes convertible on the beach.