arizona - national dog day
Considering how difficult 2020 has been as a whole, our goal for National Dog Day was to boost people’s spirits. Instead of doing a traditional influencer campaign, we decided to do a non-traditional UGC campaign, driving our favorite accounts to make media for the AriZona feeds, so we could celebrate the radness of AriZona’s most hardcore fans.
We created a photoshoot in a box and sent it out with instructions to 50 of our favorite families, simply asking them to send back content before National Dog Day so that we could show them some digital love. Not only did we get some amazing media in return, but the rate of gift box syndication was through the roof. We killed a lot of birds with a couple stones; getting content for AriZona socials, getting free influencer posts and of course, swagging out a bunch of four legged billboards.